Date Published: October 5, 2017
Publisher: BioMed Central
Author(s): Giovanni A. Zurzolo, Rachel L. Peters, Jennifer J. Koplin, Maximilian de Courten, Michael L. Mathai, Katrina J. Allen.
Precautionary allergen labelling (PAL) has resulted in consumer confusion. Previous research has shown that interpretive labels (using graphics, symbols, or colours) are better understood than the traditional forms of labels. In this study, we aimed to understand if consumers would use interpretive labels (symbol, mobile phone application and a toll-free number) with or without medical advice that was advocated by the food industry rather than the normal PAL. This is relevant information for industry and clinicians as it provides an insight into the food allergic perception regarding PAL.
Precautionary allergen labelling (PAL) has been in place since its voluntary establishment in approximately 2003. Recently several studies have shown that the food industry continual use of PAL is resulting in consumer confusion, reduced quality of life and increased risk-taking since consumers often ignore PAL. Previous research has shown that interpretive labels (using graphics, symbols, or colours) are better understood than the traditional forms of labels these labels may help to reduce the current confusion surrounding PAL [1–3].