Date Published: February 27, 2007
Publisher: Public Library of Science
Author(s): P. Ravi Shankar
Partial Text: I read with interest the article by Mansfield et al. regarding educating health professionals about drug and device promotion . Teaching about drug promotion is becoming increasingly important here in Nepal. During their pharmacology training at the Manipal College of Medical Sciences, Pokhara, medical students are taught to critically analyze drug advertisements and other promotional material against the World Health Organization’s ethical criteria for medicinal drug promotion . Their abilities in the critical analysis of drug promotional materials are evaluated during the pharmacology practical examination. The students are also taught to critically evaluate drug promotion by medical representatives (MRs) using the medium of role-play .