Date Published: October 30, 2007
Publisher: Public Library of Science
Author(s): Justine Williamson, Christopher Proctor
Partial Text: Chapman and Freeman question the tobacco industry’s aims on snus, and whether these aims can be consistent with harm reduction . We cannot speak on behalf of the industry as a whole. However, we at British American Tobacco understand that cigarette smoking is a major cause of serious and fatal diseases, and we believe that the use of Swedish-style snus products, while not harmless, is substantially less harmful than cigarette smoking . We are piloting snus in several countries outside of Sweden as a response to those public health stakeholders who have told us they believe that snus, properly regulated, can contribute to reducing the net public health impact of tobacco use.